Advertiser Funded Programmes Limited

AFP Ltd was formed in Autumn 2004 in order to provide clients with an alternative to a traditional TV/Cinema spot advertising solution. The limitations of a 30 second spot are now well documented and recent consumer attitudes have tended to re-inforce these. Our clients will be broadcasters, advertising agencies, communications agencies, advertisers and production companies. We have an internal resource that can assist any of these parties in the development of an AFP project.

AFP Ltd is a different kind of advertiser funded programmes company in that it comprises agency/advertiser/broadcaster liaison divisions as well as its' own internal concept/format/script development resource to set alongside our internal creative/production resource.

AFP Ltd will remain truly independent in order to establish its' credentials across the whole industry. Our key objective is to set the guidelines and become the generic in an industry sector that is currently handling projects in an ad hoc manner. More...