Professor Richard Kottler controversially said at the Marketing Forum in 2004 that most traditional TV advertising was …"a waste of time"... he was referring to the way the medium is being used, not the power of the medium itself !

WHY THE TIME IS RIGHT FOR ADVERTISER FUNDED PROGRAMMES

All projects are currently handled directly between client and broadcaster or initiated by production companies. We have not come very far since Lever Bros created the first Advertiser Funded Programme in the 1950’s.

The Opportunity and Methodology

Funded programming is currently handled ‘on the hoof ’. Agencies, Clients, Production Companies and Broadcasters acknowledge the trend, but no one has created a dedicated service. There has been no credible central resource to expedite and effectively manage projects...until now!

AFP LTD fulfils this role. Our timing could not be better – we are ready and in place to do business.